With over 53 years of combined hands-on work experience of pioneering and success in the pharmaceutical Medical Affairs brand, field, and leadership roles, consultants, Tracey Walker and Terri Craig, bring proven, unparalleled expertise to the Healthcare consulting landscape. Having worked directly in Pharma, we truly understand customer needs and how to align to create win-win solutions. 

Our careers span: Clinical practice, health economics and outcomes research (HEOR), health IT and digital innovation, and strategic Medical Affairs leadership at the highest levels of the pharmaceutical industry.

Our combined experience includes: Leading Medical Affairs outcomes-focused organizations for major pharmaceutical brands, developing innovative customer engagement and educational tools and collaborative projects, and managing high-value partnerships and alliances.

We have successfully delivered: Outcomes that improved care for at-risk populations and compliantly supported medical, commercial and customer objectives.

Our work is widely recognized for: It’s impact on healthcare policy, population health, and the advancement of Medical Affairs as a strategic business function.

Companies will benefit from a consulting partnership that is:

Grounded in decades of very recent hands-on Medical Affairs Leadership and operational excellence that understands how to build industry leading capabilities and best-in-class organizations

Focused on innovative, evidence-based solutions tailored to company needs

Committed to improving healthcare outcomes, controlling costs, and driving sustainable change

Equipped to deliver strategic insights, actionable plans, and measurable results 

Understands how to develop a Medical Affairs organization that are highly integrated across your company

Able to advise Healthcare and Informatics Organizations who want to better understand Pharma